The world’s most comfortable bespoke shoes.

Foot Problems

The world’s most comfortable bespoke shoes.


In our quest to create the most stylish, perfectly fitting & comfy shoes, we have started making our shoes using memory foam.

Oh, what is memory foam?

Memory foam is a substance that is made of polyurethane. There are a number of other chemicals that help add to its density. The foot moulds itself to the contours of the material due to temperature sensitivity that the foam possesses

How will it make my shoes comfier?

Well, one of memory foams big advantages is the even distribution of balance. It is also designed to provide arch support and to absorb heel shock.

It also helps improve the stability of the shoe. This is why shoes with a memory foam insole are popular among people who suffer from Plantar Fasciitis.


Plantar Fasciitis is the most common foot problem.
Huh, What is Plantar Fasciitis?

For a start, it is the most common cause of heel pain. The Plantar Fasciitis is the most common cause of heel pain. tough and flexible band of tissue that runs under the sole of the foot. Basically, it’s purpose is to support the arch of your foot!

Sudden damage, or damage that occurs over many months or years, can cause tiny tears (microtears) to develop inside the tissue of the plantar fascia. This can cause the plantar fascia to thicken, resulting in heel pain. Around 1 in 10 people will develop plantar fasciitis at some time in their life. Even though it is more common in people between the ages of 40 to 60 years, it can still occur at any age.

If you haven’t developed this common foot problem yet,  you can reduce your risk by wearing comfortable & well-fitted footwear – luckily ours is also stylish!

Try designing your own bespoke shoes at

About the Writer:

Rhiannon Birch

Rhiannon Birch is passionate about all aspects of writing and has a passion for all things shoes. With two young children and three dogs, Rhiannon spends her (very little) spare time exploring new places and window shopping.