Comfortable heels

Let's be honest. Most of us have a love hate relationship with heels. Sure, they look great. But they're not exactly known for being comfortable, are they? And when they are comfortable... well, then they're either lacking in the style department or they're an incredibly surprising - and rare - find.

If you're nodding your head in agreement, you'll be pleased to know that here at Solely Original, we've discovered the secret to ultra comfortable, stylish heels...


"After studying footwear production, I discovered the real reason why fashion shoes and heels leave your feet feeling uncomfortable. It's not because they're a fashion style. It's simply because they don't fit properly. A great fit is the secret to comfortable shoes."

-Iris Anson, Founding Director

We know that the secret to making ultra comfortable shoes is all in the fit. We also know that no two feet are ever exactly the same size. That's why our PrecisionFit shoes are made to fit your exact measurements. Here's how it all works:

Step #1: Choose PrecisionFit

Find or design your dream pair of heels. When selecting size, skip standard sizes and opt for PrecisionFit.

Step #2: Get fitted

Book an appointment at our London studio for a foot measurement scan or request your DIY fitting kit*.

Step #3: Get ready...

We'll share your measurements with our expert craftsmen and they'll begin handcrafting your new pair of heels.

*Your fitting kit includes everything that you need to easily take your measurements at home, including our fitting sock, fitting accessories, helpful information and a link to our step by step instructional video. Our revolutionary fitting sock moulds to the shape of your feet, retaining your measurements and shape by turning into a cast. Once removed, you'll send it back to us (pre-paid envelope included for all UK orders).

When we handcraft your ultra comfortable heels, we pay careful attention to each and every detail, from plush memory foam insoles to pristine handstitching. Delivered with a Solely Original dust bag and stored safely inside one of our sturdy shoe boxes, it's all of the little details that make your new shoes incredibly special.

Memory Foam Insoles

Gently moulding to the shape of your feet for extra soft cushioning (standard feature)

Rubber Outersoles

Rain or shine, step out in confidence with non-slip rubber outersoles (standard feature)

Padded Heel Grips

Enjoy superior, non-slip fit & heel protection on court style shoes (standard feature)

Painted Heels

Take the worry out of scraped & damaged heels with our durable painted heel service. (Optional extra, £30 per pair)

Monogrammed Soles

Add an extra special touch with your - or someone special's - initials on your soles (Optional extra, £35 per pair)

Arch Support

Get the support you need on your big day with built in arch support. For custom sizes only. (Optional extra, £5 per pair)

“I made it home late that evening, having walked across London without pain. If this is the future of heels? Sign me up.”

- Cristina Criddle via The Telegraph

"I can’t recommend them enough. Great customer service; awesome craftsmanship and super comfy and stylish shoes!"

- Rachel Hall via Facebook

*Terms & Conditions

Please note the following terms & conditions associated with our Satisfaction Guarantee:

If your amendments require the use of materials, shoe features & embellishments that are different from your original design, a cost will apply for different / newly added embellishments, trims, straps & any non-standard materials (i.e. animal print leather, sparkling leather, etc) are used.
Amendments to your heels are available for custom & standard size orders. Please be aware that, if you order a standard sized shoe & it does not fit, we will only make sizing adjustments in line with standard sizing. For example, if you want to go up half a shoe size, the length and width of your amended shoes will match the length & width of the standard size that you've selected. If you have wider or narrow feet, or other sizing requirements that aren't catered for within standard sizes, we recommend selecting our custom size service. Ensure that you fully read all terms & conditions & visit our FAQ page before placing your order.

For more information about delivery, shipping, amendments to orders & more, please visit out FAQs page or contact us directly.