How To Care For Your New Shoes


Buying a beautiful new pair of shoes, whether it be heels or flats, boots or sandals, can be a great feeling. Especially when you have been planning the purchase for a long time. Sadly, your new shoes will loose their good looks pretty quickly once you start wearing them. But don’t despair, we have compiled a list of useful tips of how to properly care for your shoes. This should help to make your shoes stay pretty for much longer.



We get it. After you’ve purchased your new shoes, you’ll want to wear them immediately. But this would be the first mistake! First, you should use a protector spray. This prevents rain and dirt from penetrating the leather and leaving ugly stains. Make sure you pick the right protector spray for your type of leather. Different leathers need different kinds of protection.



In order to keep your new shoes looking good for years, you’ll need to give the leather of your shoes some serious love. This can best be done with using a show conditioner as it keeps the leather soft and moisturised. Think of it like this, leather is skin and skin needs nourishment. Spoiling your leather shoes with a conditioner as often as possible will ensure that it doesn’t crack and dry out.



This may not be a common thing, but using a shoe tree is a great way to ensure your shoes stay at their ideal shape. Make sure to put your shoe trees into your shoes right after wearing them. for at least 2-3 hours. Also make sure you are buying unvarnished shoe trees as they soak up the moisture residue left in your shoe a lot better!



The way in which you store your shoes is more important than you may think. Keeping your shoes in the wrong place can cause them to damage prematurely through fading and scratches. Try to keep your nicer shoes in the shoe boxes they came in. If they came with a dust bag too that’s even better. Thrown the shoe boxes away? No problem! Neatly line them up in a place that has enough space for each shoe to breath and make sure it’s safe from dust.



  • Don’t wear your stiletto heels on the grass: opt for chunky heels if you know that the event you’re headed to takes place in a green field.
  • Spice up your shoe life: we’re all guilty of it but wearing the same pair of shoes every day, no matter the quality, will decrease their longevity by a lot. It’s best to have around three pairs for your day to day shoes.
  • Beware of escalators, grates and decks! The heels of those gorgeous stilettos you own have the potential to become scuffed and worn very early by getting caught in these. It’s never worth it, so watch where you walk in your new stilettos!


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